Powerful Families or Are they? Part 1

For those who have never heard of the Rockefella family,they are one the most well known families in the world so much so that Jay Z named one of his business ventures after "the great name". J.D Rockefella, who has been rumoured to have been the richest man who ever lived worth $663.4 billion in 2007 dollars,foundered Standard Oil Company and aggressively ran it until he officially retired in 1897. The Rockefellas have been associated with "Illuminati" conspiracies and their involvement in US Banking sector. This is one Family that has remained in the pinnacle of power for generations.

How do they do it?

I would like to think they've had a great deal of influence on the US Government for many years.They have shown what capitalism can do for a person, better yet for a whole family.

Are their business practices really above board though ?
Read more about them

Then draw your own conclusion!

A sad truth about most traditional b2b marketing by Seth Godin

Read this post and visit the full link to this article by Seth Godin

"People who don't care, selling products to people who care less."

I was at a conference recently where the senior executives spent the entire day talking about profits, market share and growth... they never once mentioned that the pharmaceuticals they were selling were saving lives, or that changes in the product or its pricing could reduce side effects or the load on the patient and her doctor.

This disconnect is becoming less common, but it still happens. It's okay to be passionate about what you sell, even if it's an industrial chemical. It's okay to be connected to your suppliers and vendors, even if you're spending company money to buy from them.

Full Article here